Are your ads measurable, or do they just give off a vague sense of brand awareness? The answer could very well make or break the success of your business.

If you’re looking for a method to make your ads more effective, more engaging, and get you a larger client base… you’re in the right place. This article will show you exactly that.

Why Most Ads Don’t Perform

Ads cease to be tools when they’re not measured, instead they either work miraculously or flop without explanation. And each flop isn't just a wasted opportunity but also a waste of valuable resources—be it time, money, or effort.

An ads lack of measurement is similar to driving blindfolded—it’s anyone’s guess whether you’re on track or heading over a cliff.

Here’s the ugly truth:

Most businesses throw away at least half of their marketing budget. Maybe even more than half.

Fixing Your Marketing

Pearson’s Law states: “What is measured, improves.”

When we spend money on something we measure the result.  Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the reader to do something.

Then simply keep a close eye on that action.

Now you can measure the ads results, test different methods, figure out what works and what doesn’t. 

One of the first things I do when I start working with a new client is implement this simple rule:

Every ad we run needs to be measurable, no exceptions.

Making Ads Measurable

This simple method can significantly boost your sales. 

The trick is to introduce a response mechanism in every ad—visit a website, engage with social media, subscribe to a newsletter, participate in a poll—the list goes on.

Here are some other practical strategies to transform your marketing campaigns from guesswork to science: 

Utilize Unique Tracking Links: Unique tracking links allow you to trace exactly where your traffic is coming from, giving valuable insight into your ads' performance.

A/B Testing: Run simultaneous variations of your ads to compare performance. This controlled experimentation doesn’t just measure effectiveness but also offers valuable insights into consumer behavior and preferences.

Implement Call Tracking and Form Submissions: For ads that lead to phone calls or form submissions, implement specific tracking to determine the ad’s role in the conversion process.

Landing Pages: For online campaigns, create unique landing pages for specific ads. The conversion data from these pages can provide accurate measurements of each ad’s impact.  

Analytics Tools: Take advantage of analytics tools such as Google Analytics to track website visits, conversions, and other important metrics.

Aside from boosting sales, making your ads measurable brings additional advantages.  

Not only helping with optimizing strategies but also provides valuable insights into consumer behavior, improves targeting accuracy, and enhances overall campaign effectiveness.

Some other benefits to making your ads measurable are:

Budget Optimization: With measurable ads, you can determine which ones are effective and allocate budget accordingly. This eliminates wasted spending on underperforming ads.

Targeted Advertising: By tracking the response mechanism, you gain valuable insights into your audience's interests and behaviors. This can help you create more targeted and effective ads in the future.

Improved ROI: With greater control over your ad performance, you can optimize your campaigns to get the most return on investment. This means more profits for your business.

Get The Most Out Of Your Advertising

In conclusion, the key to successful advertising isn’t about bombarding the market with your message or outspending the competition.

It’s about the quality of the ad copy, and most importantly, being able to gather data, analyze it, learn from it, and adjust accordingly.

There's plenty of ways to do this, and it's doable for every single business—yours included. Marketing has evolved, and it’s time for your business to do the same. 

The adage remains true: what you can measure, you can manage, and what you can manage, you can improve. It’s a simple equation with a significant improvement in your business's profitability. 

Make your ads measurable and see the transformation for yourself.

If you want to know how we would do this for your business, get in touch with us today.