Few things are as annoying as a salesperson who’s trying to sell you something that you don’t want, don’t need, and don’t care for.

And I've worked in sales before, I genuinely enjoy it and respect truly skilled salespeople.

That being said ...

I can certainly see why salespeople have a reputation for being annoying and pushy, and they have earned it. Most salespeople think sales is just using high-pressure methods. But people do not want to be pushed into a purchase.

But thankfully, there is a positive side to sales, you can sell without being annoying, without being sleazy, without resorting to high-pressure guilt-tripping. In fact, in a lot of cases you could be actually helping someone and knowing how to sell is a valuable and important skill, so instead of trying to sell to people…give them a great reason to buy.

People love to buy; they hate to be sold.

When you focus on offering solutions and benefits, customers tend to be more open and interested in making a purchase. Point out the advantages and provide solutions to their pain points to guide them toward a decision to buy.

Stop selling prevention and features; start selling solutions and benefits.

Sales strategies often focus on showcasing product features or promoting prevention in ads and marketing to engage customers.

However, these marketing strategies are not the only approach and may not be a good option. Instead, focus your audience's attention on how your product or service improves their lives and solves their problems.

Customers will sell themselves; you just write down the order.

People tend to become more engaged and proactive when you have a solution-oriented approach to marketing and advertising, converting your audience to buyers.

By providing valuable information and demonstrating how it meets their needs customers make informed decisions and you create a positive customer experience. Have this mindset with your marketing, and not only will you get more sales, but you'll also attract customers who will become loyal to your brand.

The best approach to sales and marketing is... as any good salesperson knows...we don't sell by talking about the quality of our service or the details and certain aspects of our products...we sell by solving a certain problem people have, improving their lives.

We simply provide value and/or assistance. You could say in some cases your product or service gives someone a way out, or maybe it strengthens or boosts a certain aspect of their life... etc.