Attract Your Perfect Customers With This Simple Tactic

Are you ignoring your ideal customers without realizing it?

It might sound unusual, but it's a common mistake that people make. I've made this mistake myself, and I still see it happening around me.

Johan Cruyff, a Dutch football player, once said: "You'll only start understanding once you truly grasp it." Having experienced this myself, I can confirm he was right. Businesses grow rapidly once they learn to correct this oversight. Let me explain.

The Train Station Dilemma

Imagine a bustling train station filled with people, noise, and chaos. Somewhere in that crowd is someone you need to reach.

How would you do it? You could stand on a bench and try to spot them in the crowd. You could ask individuals one by one, but with so many people, that would likely take forever. The best way to get their attention? Call out their name.

That makes sense, right? But what does this have to do with reaching your ideal client?

Allow me to explain.

Identifying Critical Needs

When I work with clients, I often ask: "Who is your ideal client? Who benefits most from your service? Who is your target audience?"

Occasionally, a client will respond: "Everyone! We sell to everyone!" But...no... that's simply not true. Here's why:

• When you sell to everyone the competition drastically increases.

• Not everyone needs or wants your service.

• Trying to reach everyone leads to reaching no one.

An ideal client has a specific problem, desire, or need. Your service can address this issue.

In marketing, we call this a 'bleeding neck' problem—a pressing concern that needs immediate attention.

Address these needs, and you solve your marketing and sales challenges. Here's how:

Connecting with Your Ideal Client

Imagine you're a dog trainer. You could, in theory, sell to any dog owner. But let's say your most profitable service is training puppies to stop chewing furniture and housebreaking them. Instead of targeting all dog owners, focus on puppy owners.

The least effective way to reach these ideal clients is by using a generic ad like:

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Dan’s Dog Training

We train all dogs, all breeds, and all ages.

Our services include:

• Teaching your dog to fetch

• Training your dog to walk with a leash on

• Socializing your dog with other dogs

• Preventing your dog from tearing up your home while you're away

If you have a dog and want our training services, call us at......

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Can you see the problem? The ad is too vague and unremarkable to attract your ideal client.

We want them to think: "This is for me. This addresses my needs. This person understands my situation."

Don't be afraid to differentiate yourself and tailor your message to your ideal client.

Talk soon,

P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch here and we'll tell you for free.